The Obstacle Course

The Obstacle Course Hardback Version

$24.95

George Lovato, Jr. of Albuquerque is the author of the book “The Obstacle Course: Lessons About Business, Personal Growth and Grabbing the Brass Ring.” Lovato shares his experiences involved in starting his first business, a car rental and leasing venture that became a successful national company in the 1980s.

The book covers such topics as designing a business plan, selecting the right partners, defining roles and setting boundaries.

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Product Description

Told in an informal first person narrative, The Obstacle Course shares George Lovato, Jr.’s experiences during the startup of his first business, a car rental and leasing venture that became a successful national company in the early and mid 1980’s. Topics include designing a business plan, selecting the right partners, defining roles and setting boundaries within a business, listening to and following the inner voice, practicing positive visualization techniques, assembling advisors and mentors, raising capital, pitching a concept on Wall Street, and taking a company public.

“I learned that over time everything – people, opportunities, our own needs – undergoes transformation. This is all part of the journey down the obstacle course. I learned to adjust my vision, realign my intentions and modify my goals to accommodate and profit from these inevitable changes. I hope my experiences recounted herein will shed light on your own professional journey, and give you courage and a sense of camaraderie during the tough parts of the obstacle course you find yourself upon.”

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